A journalist who prepares to cover a story by researching events that led up to it is being ______.

A. proactive
B. reactive
C. subjective
D. objective


A. proactive

Communication & Mass Media

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Rather than target specific groups of buyers, successful catalogs aim for the widest possible market

Indicate whether the statement is true or false

Communication & Mass Media

Manuscript speaking combines the advantages of impromptu and memorized delivery

Indicate whether the statement is true or false

Communication & Mass Media

When writing a broadcast news script, where should you place the information that would appear in the lead of a print story?

A. the lead B. the initial sentences of the body C. the final sentences of the body D. the close

Communication & Mass Media

Which of the following experimental designs offers the weakest argument for a cause-effect relationship?

a. Static-group comparison b. Solomon four-group design c. nonequivalent control group design d. one-shot case study

Communication & Mass Media