When writing a broadcast news script, where should you place the information that would appear in the lead of a print story?

A. the lead
B. the initial sentences of the body
C. the final sentences of the body
D. the close


B. the initial sentences of the body

Communication & Mass Media

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Michael asks members of the team for their opinion on the new product line before deciding whether or not to introduce it to the management team. Michael is an example of a(n) __________ leader.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

The ___________ theory asserts that first an event occurs, then you respond physiologically, and then you experience an emotion

Fill in the blank(s) with correct word.

Communication & Mass Media

In a brief essay, discuss the role that physical attractiveness plays in nonverbal communication.

What will be an ideal response?

Communication & Mass Media

The Personal Report of Communication Apprehension (PRCA) is a measure that assesses fear of

communication in four areas. Which of the following fears is measured in the PRCA? A. interpersonal interactions B. dyad communication C. class participation D. work communication

Communication & Mass Media