Cost considerations usually favor more aggregating and larger market segments, but smaller segments may be required to satisfy needs more exactly.
Answer the following statement true (T) or false (F)
True
Cost considerations usually encourage more aggregating and favor combining, as costs often drop due to economies of scale. On the other hand, many customers prefer to have their needs satisfied more exactly-and will be more satisfied by a segmenter that develops a marketing mix that more closely matches their needs.
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What type of shopping center has an open-air configuration of specialty stores, entertainment, and restaurants?
A. Marketing complexes B. Omnicenters C. Power centers D. Lifestyle centers E. Shopping strips
Scenario 19.1 Use the following to answer the questions. ? Concession Supply sells hotdogs, buns, and nacho ingredients to several major league ballparks across the country. Currently, Concession Supply has the following pricing information for one case of hotdogs sold at Wrigley Field: Total fixed costs = $1,200, Selling price = $16, and Variable costs = $6. ? Refer to Scenario 19.1. If Concession Supply increased its price by 10% and experienced only a 2% decrease in the demand for hotdogs, the demand would be
A. inelastic. B. common. C. prestige. D. elastic. E. marginal.
An ethical guideline for dealing with confidential information is not to pass it along unless the welfare of others is at stake
Indicate whether the statement is true or false.
Bobby develops a way to clone catfish. He finds that this is a very economical way to run his fish business. He begins selling the catfish to grocers in the area. Other fish producers, who do not know how to clone the fish, are very annoyed with Bobby and start to complain. They tell Bobby that he is violating federal law by not placing a label on his fish notifying consumes that the fish are
cloned. Is Bobby in violation of the law? a. Bobby is not in violation of federal law, but he should check to see if his state has such a requirement because labeling legislation has been introduce in some states. b. Bobby is not in violation of federal law nor have any states made any effort to require notification of cloned products. c. Bobby is in violation of federal law by not notifying consumers through labeling of the cloning. d. Bobby is in violation of federal law by not notifying consumers through labeling of the cloning only if there is evidence that the nutritional value of the fish is less than that of noncloned fish.