List the seven roles played by members of a buying center
What will be an ideal response?
The roles are: (1 ) initiators, (2 ) users, (3 ) influencers, (4 ) deciders, (5 ) approvers, (6 ) buyers, and (7 ) gatekeepers.
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Christian Louboutin is a footwear designer who launched his line of high-end women's shoes in France in 1991. The brand caters to an elite clientele whose satisfaction with the brand has always been evident
Apart from being high-end, Louboutin footwear signifies power in elite social circles. Celebrities are often seen sporting "Loubs" at special occasions, such as movie premieres. This has resulted in people associating Louboutin footwear with class and power. In accordance with the BrandAsset® Valuator model, which of the following components of brand equity has Louboutin fulfilled in this scenario? A) knowledge B) energized differentiation C) esteem D) advantage E) presence
________ is a projective technique in which the respondents are provided with part of a story and required to give the conclusion in their own words
A) Word association B) Sentence completion C) Story completion D) Expression completion
_____________ is especially important when working on unpleasant or difficult tasks, or on tasks that have little immediate intrinsic value but great long-term benefits.
a. Self-esteem b. Self-motivation c. Self-insight d. Autonomy
______ maps how a product’s parts go together and the order in which they are assembled.
a. An assembly chart b. An assembly drawing c. A route sheet d. A process map