Some WesternSlope Cleaning customers have long-term contracts for full-service cleaning, while others call the company as and when they require a particular service

The long-term customers have their queries handled by the company's customer service representative. The rest of its customers are directed towards voice messages when they want their inquiries to be processed. What strategy is the company adopting to achieve marketing excellence, and what is the main risk of this strategy?


The company is trying to differentiate its high-profit tier customers from its low-profit tier customers. The main risk is that customers who receive lesser treatment might be upset and speak ill of the company, damaging its reputation.

Business

You might also like to view...

The manager of safety, health services and benefits has key functions that include plans and forecasts of an organization's short-term and long-term HR needs

Indicate whether the statement is true or false

Business

James Corporation's controller has developed the cost and usage data listed below in preparation of standard unit cost information for the coming year. Direct materials quantity standard 5 pounds per product Direct labor time standard 3 hours per product Direct materials price standard $9 per pound Direct labor rate standard $8 per hour Standard variable overhead rate $10 per labor hour Standard

fixed overhead rate $11 per labor hour Using the above information provided for James Corporation, the standard unit cost for direct materials is A) $45. B) $10. C) $24. D) $33.

Business

Answer the following statements true (T) or false (F)

1. Combining intrinsic and extrinsic motivation will always lead to the best results. 2. Paying someone for something they like to do may actually decrease their motivation. 3. Tying pay to performance can lead to unethical consequences. 4. Peers tend to be harsher than supervisors in evaluating performance of coworkers. 5. Performance appraisals should be supported by training for those making the ratings.

Business

Explain what a fully-focused and a market-focused strategy are and discuss the opportunities and risks inherent in selecting each strategy

What will be an ideal response?

Business