What is mobile advertising?

What will be an ideal response?


Advertising designed to be delivered to a mobile phone or other mobile device.

Communication & Mass Media

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Words that are to be superimposed over the action on the screen are indicated by the word:

a. REVERSE b. TITLE c. SUPER d. SURPRINT

Communication & Mass Media

“The Look of a Victim” story in this chapter points out that victims of assault may set themselves up as easy targets because of

a. their friendly facial expressions. b. the way they walk. c. their hairstyles. d. eye contact with the attacker. e. All of these choices are correct.

Communication & Mass Media

The most useful tool for employee collaboration is:

(a) an internal wiki. (b) a corporate blog. (c) Twitter (d) LinkedIn (e) All of these answers are correct.

Communication & Mass Media

Questions of policy almost invariably involve

a. short-term orientations. b. questions of values. c. long-term orientations. d. questions of fact.

Communication & Mass Media