On Subway napkins, they compare the nutritional information for their 6-inch subs to McDonald's Big Mac and Burger King Whopper. This is an example of competitive advertising.
Answer the following statement true (T) or false (F)
False
Comparative advertising specifically compares two or more products.
You might also like to view...
Independent variables are variables or alternatives that are manipulated and whose effects are measured and compared
Indicate whether the statement is true or false
What are constraints? Provide an example.
What will be an ideal response?
A weaker U.S. dollar is an economically favorable exchange-rate shift for manufacturing plants based in the United States.
A. Yes, because it makes such plants less cost competitive with foreign plants. B. No, the U.S. dollar must be stronger. C. This is a true statement. D. Yes, because it provides incentives of foreign companies to locate manufacturing facilities in the U.S. to make goods for U.S. consumers. E. Yes, because it provides for a weakened foreign demand for U.S.-made goods.
When Ron complained to his bank's branch manager about the unprofessional behavior of one teller, the branch manager added a code into his accounts alerting all tellers that Ron was a valued, long-time customer and to provide whatever service he requests. The branch manager is using ________ segmentation to retain Ron as a customer.
A. loyalty B. psychographic C. benefit D. geodemographic E. geographic