Which of the following statements is true about prosumers?
A) They are employees who test a product before it is released in the market.
B) They are employees who interact with customers to gather information about product preferences.
C) The are the first users of a new product.
D) They are advanced users who do not always represent the needs of an overall target market.
E) They are consumers who purchase a product only when there are some discounts.
D
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A brand that is seen as prototypical of a product category is easy to extend outside the category
Indicate whether the statement is true or false
When Home Depot stores entered the Canadian market, there were already stores providing similar services and products. To get people to try Home Depot, the chain deliberately sold merchandise below the price that the Canadians were used to
What type of pricing objective did Home Depot use? A) market share B) profit C) competitive effect D) customer satisfaction E) image enhancement
One important difference between a Roth IRA and a traditional IRA is that
A) distributions from the Roth IRA are tax-free. B) accumulations in the traditional IRA are never taxed. C) contributions to the Roth IRA are tax deductible. D) contributions to the traditional IRA are always out of after-tax earnings.
Which of the following statements is true?
A) Companies are price-takers when their products are unique. B) Companies are price-setters for a product when there is intense competition. C) Companies are price-takers for a product when the pricing approach emphasizes cost-plus pricing. D) Companies are price-takers when they have little or no control over the prices of their products or services.