The initial step in the marketing research process is to:
A. select a data collection method.
B. identify consumer/business segments of interest.
C. identify informational needs.
D. conduct a preliminary information search.
Answer: C
You might also like to view...
Explain what happens during the business analysis stage of new product development
What will be an ideal response?
The use of direct channels in business marketing has increased dramatically in the past decade with the introduction of various Internet buying and selling schemes
Indicate whether the statement is true or false a. True b. False
Horizontal analysis is also known as:
A. Variance analysis. B. Liquidity analysis. C. Trend analysis. D. Revenue analysis.
A rights offering is the
A) initial offering of securities to the public. B) offering of new securities to current shareholders on a pro-rata basis. C) sale of newly issued shares of stock to the general public. D) sale of securities directly to a select group of investors.