The use of direct channels in business marketing has increased dramatically in the past decade with the introduction of various Internet buying and selling schemes
Indicate whether the statement is true or false
a. True
b. False
ANSWER: True
The use of direct channels in business marketing has increased dramatically in the past decade with the introduction of various Internet buying and selling schemes. One such technique is called a business-to-business online exchange, which is an electronic trading floor that provides companies with integrated links to their customers and suppliers.
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If a brand element has the characteristic of being memorable, the brand is credible and suggestive of the type of person who might use the brand
Indicate whether the statement is true or false
In the last two weeks, McKenzie earned $1,311. Included in her pay is 8 hours of overtime at time and one-half. How much does McKenzie earn per hour?
ABC Co. has compiled these estimates for a new 1-year project: Sales of 1,650 units, ± 5 percent; sales price of $17 a unit, ± 1 percent; variable costs per unit of $7.49, ± 3 percent; fixed costs of $3,800, ± 1 percent; and depreciation of $2,200. The company bases its sensitivity analysis on the expected case scenario. If the company conducts a sensitivity analysis at a sales price of $16.25, what will be the earnings before interest and taxes?
A) $8,265 B) $8,454 C) $8,530 D) $8,709 E) $8,510
A firm uses the brand of an existing product on a new product in a different new category. This is an example of line filling
Indicate whether the statement is true or false.