The statement, "Life is a grand adventure" is an example of
A) a simile.
B) a metaphor.
C) an example.
D) a narrative.
E) a quotation.
B
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One advantage of explicitly stating the conclusion of a persuasive message is:
a. it decreases message receivers’ elaboration b. it increases perceptions of the speakers’ trustworthiness c. it reduces the likelihood of assimilation and contrast effects d. it provides a logical conclusion to the argument
Initial research and diagnosis helps the PR practitioner do which of the following?
a. frame a communications message b. set a timetable for a PR strategy c. identify experts who can assist in a PR strategy d. learn about a target audience
The five commissioners on the FCC are ______.
A. elected by the members of Congress to 4-year terms B. appointed by the president and confirmed by the senate C. chosen by media industry leaders and confirmed by the president D. appointed by the Supreme Court and confirmed by the president
A group brought together to address an issue and search for
the best solution is a(n) a. advisory group. b. project team. c. quality assurance group. d. focus group.