Charlotte is an avid Cosmopolitan reader. In fact, she has a subscription. She also wants her best friend, Unica, to read Cosmopolitan every month so they can compare notes, but Unica doesn't want to pay for a subscription, so Charlotte passes on her copy. Unica is a member of the magazine's
A. derived readership.
B. pass-along readership.
C. subsidiary target audience.
D. primary circulation.
E. secondary target audience.
Answer: B
You might also like to view...
Which of the following approaches suggests leaders are not always necessary?
a. Behavioral b. Continengency c. Trait d. Situational
When planning your business communication, it is important to consider what aspects of audience?
A) Audiences with varying levels of expertise. B) Management, subordinates, co-workers, and customers. C) Gender, age, and physical limitations. D) All of the above. E) A and B.
If the most optimistic time for completing an activity is 20, the most likely time is 22, and the most pessimistic time is 36, then the estimated time for the activity is ______.
a. 24 b. 34 c. 12 d. 29
A valued trend is ______________.
a. emerging but not yet mainstream b. constant growth c. fluctuating revenues d. financing milestones