Leo is an active member of a Facebook fan page for his favorite cable series. There he can discuss episodes, respond to other fans’ ideas and theories, and express his satisfaction or dissatisfaction with plot turns. Leo is experiencing the benefits of ______.
a. the electronic tradition
b. the First Media Age
c. democratization
d. new media
d. new media
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What is the most important element in a control environment?
a. Management's communication b. Management's role and example c. The hiring process d. The internal audit department
When Kraft focused on cost cutting with its older, established brands, leaving them to wither without much investment or modification, Kraft decided to ________ the older products
A) extend B) modify C) drop D) harvest E) analyze
During which step of the personal selling process is it MOST important for a salesperson to build rapport with a potential customer?
A) preapproach B) prospecting C) follow-up D) sales presentation E) qualifying
Which of the following may be used to redress the ultra vires acts committed by a corporation?
a. Proceeding by shareholders for an injunction. b. Suit by the corporation or shareholders derivatively against present or former directors or officers for commission of the acts. c. A proceeding by the attorney general of the state of incorporation to enjoin it from the transaction of unauthorized business. d. All of these may be used.