When Kraft focused on cost cutting with its older, established brands, leaving them to wither without much investment or modification, Kraft decided to ________ the older products
A) extend
B) modify
C) drop
D) harvest
E) analyze
D
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Describe six strategies (in addition to using the AIDA format) for strengthening your argument in business proposals
What will be an ideal response?
Companies use ______ systems to systematically plan and control their logistics and product distribution activities.
A. material requirements planning (MRP) B. capacity requirements planning (CRP) C. distribution requirements planning (DRP) D. enterprise resource planning (ERP)
In order to further investigate a franchise opportunity an entrepreneur can request a franchise package from the franchisor, which:
A. contains guarantees about expected sales revenues in years 1 and 2. B. is usually free. C. costs between $800 and $1000 and is usually not refundable. D. costs between $400 and $600 and is usually refundable.
Domain selection, diversification, mergers or acquisitions, and divestitures are all examples of
A. independent strategies. B. cooperative strategies. C. competitive pacification. D. voluntary action. E. strategic maneuvering.