Explain the process of copyright registration.
What will be an ideal response?
To be protected under federal copyright law, a work must be the original work of the author. Published and unpublished works are registered with the U.S. Copyright Office in Washington, DC. Registration of a copyright is permissive and voluntary and can be effectuated at any time during the term of the copyright. Copyright registration creates a public record of the copyrighted work. A copyright registration certificate is issued to the copyright holder. Registration permits a holder to obtain statutory damages for copyright infringement, which may be greater than actual damages, and attorney's fees.
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Each employee's and each group's ongoing efforts to gather information and apply the information to their decisions in a learning organization is referred to as
A. critical thinking. B. continuous learning. C. groupthink. D. cognition. E. innovation.
Production complexity refers to ______.
A. the complexity and time involved in producing the product B. the complexity and time involved in marketing the product C. the complexity and time involved in advertising the product D. the complexity and time involved in designing the product
Sally is in the new marketing department of a midsized lawn and garden company. She is working on the firm's first-ever STP analysis. She has defined the mission and objectives and identified and selected a segmentation method. The next step is to
A. use the Internet, catalogs, and vendor information to draw up a list of new products. B. find marketing interns or hire new staff to help with implementation. C. create pro forma financial statements to complete the package. D. evaluate the attractiveness of the various segments identified. E. develop an advertising plan to promote the upcoming sales.
According to the text, a salesperson may have choices about all of the following EXCEPT
A. how to adjust prices. B. which intermediaries to rely on or help. C. what target customers to aim at. D. which particular products to emphasize. E. what to manufacture.