How does correct, careful language use directly reflect your character?
What will be an ideal response?
Your mastery of the written word demonstrates your attentiveness to detail, your
ability to think and express yourself clearly and your level of professionalism.
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Which of the following is true about the book publishing industry?
a. Publishers attempt to reduce uncertainty with “surefire” blockbusters. b. The industry is decentralized among a number of very different sectors. c. The industry combines modern production methods with old-fashioned procedures. d. All of these answers are correct.
What is one recommended source PR practitioners can use for increasing self- awareness of their capabilities and weaknesses?
a. senior colleagues b. professional development courses c. trade and industry journals d. participation at industry conferences
Which level of Maslow's hierarchy of needs includes a strong need to feel a part of groups such as family, friends, or religion?
a. self-actualization needs b. self-esteem needs c. social needs d. physiological
Research suggests that when speakers discuss two sides of an issue, they are more persuasive if they actively refute the side they oppose rather than simply describe it without providing evidence for why the audience should share the speaker's views
Indicate whether the statement is true or false