Answer the following statements true (T) or false (F)
1. Harvard Business School professor Michael Porter is a leading authority on competitive strategy.
2. Strategic conservation attempts to achieve sustainable competitive advantage by preserving what is distinctive about a company.
3. Strategic positioning can be achieved by performing similar activities to rivals, but in different ways.
4. A strategic position may be based on serving the few needs of a few customers.
1. TRUE
Certainly Michael Porter's status as a leading authority on competitive strategy is unchallenged. The Strategic Management Society, for instance, voted him the most influential living strategist.
2. FALSE
Strategic positioning attempts to achieve sustainable competitive advantage by preserving what is distinctive about a company.
3. TRUE
Strategic positioning means performing different activities from rivals, or performing similar activities in different ways.
4. FALSE
Strategic position emerges from three sources: Few needs and many customers, broad needs and few customers, and lastly, broad needs and many customers.
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Indicate whether the statement is true or false
Which of the following is not a symptom of stage fright?
A) sweaty hands B) rapid, pounding heart beat C) speaking more slowly than usual D) speaking in a high-pitched voice E) gasping for air
A company's net sales are $837,340, its costs of goods sold are $456,350, and its net income is $116,370. Its gross margin ratio equals:
A. 25.5%. B. 45.5%. C. 13.90%. D. 54.5%. E. 31.60%.
The designated market area (DMA) of Boston has approximately 3 million television households. Audience research shows that 45 percent of these households had their TV sets turned on during a particular Saturday evening and 300,000 households were watching Sports Stories, a sports news program. The share of audience for Sports Stories in the Boston DMA is ________
A. 20.2. B. 26. C. 32. D. 22.2. E. 35.5.