The designated market area (DMA) of Boston has approximately 3 million television households. Audience research shows that 45 percent of these households had their TV sets turned on during a particular Saturday evening and 300,000 households were watching Sports Stories, a sports news program. The share of audience for Sports Stories in the Boston DMA is ________
A. 20.2.
B. 26.
C. 32.
D. 22.2.
E. 35.5.
Answer: D
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Connor, the owner of a start-up, has studied his competitor's offerings, the value delivered by his company's products, and the cost of providing the product to customers. Based on this research, he has set the prices for his products. Because of this, Connor should:
A. not hesitate in overcharging his customers. B. aggressively discount list prices to ensure customer satisfaction. C. focus solely on price throughout his presentation. D. remember that price is the only concern for customers. E. never apologize for the price he quotes.
Which of the following products need cash to maintain their market leadership position but they are also generating some because of the high margins they can maintain?
A) cash cows B) dogs C) stars D) problem children
Explain how an inside sales force should provide support to an outside sales force
What will be an ideal response?
Differences in worldviews, values, and communication styles can all contribute to difficulty in achieving a "shared understanding."
Indicate whether the statement is true or false.C