Social media brings the human element into advertising and marketing.
Answer the following statement true (T) or false (F)
True
Social media brings a new element into advertising and marketing-the human element. When a company or a brand engages in social media it must use people to administer their profiles in different communities.
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Which of the following is a disadvantage when using visual aids in a presentation?
A) Visual aids can detract from the audience's interest in your presentation. B) Visual aids can replace the spoken word. C) Visual aids can add to much variety to the presentation, making the presentation look disjointed and choppy. D) Visual aids can contain too much information, causing the audience to read the visual instead of listening to the speaker. E) Visual aids make it hard for the audience to remember information.
A movie theater owner embedded brief messages during trailers before showing the feature film. The messages, which flashed on the screen for such a short time that moviegoers were not consciously aware of them, urged consumers to "Drink Coke" and to "Eat Popcorn," encouraging them to visit the snack lobby. Research has shown what about such messages?
A. Subliminal perception enables marketers to motivate consumers to take an action. B. Subliminal messages were deemed illegal by the Federal Trade Commission at the time these were shown in the movie theater. C. Selective perception overrides advertising messages. D. Selective exposure is difficult for marketers to surmount. E. Subliminal messages have limited effects on behavior.
Bonds are sold at a premium if the:
A) issuing company has a better reputation than other companies in the same business. B) market rate of interest was less than the stated rate at the time of issue. C) market rate of interest was more than the stated rate at the time of issue. D) market rate of interest was same as the stated rate at the time of issue.
According to Abraham Maslow, the desire to contribute through philanthropic channels is an example of satisfying
a. social needs. b. safety needs. c. self-actualizing needs. d. ego needs.