Which woman (with husband Clem Whitaker) formed the first public relations agency specializing in political campaigns—headquartered in San Francisco?
A. Doris E. Fleischman D. Constantine Clarke
B. Leone Baxter E. Mary Swain Routzahn
C. Betsy Ann Plank
B
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Preliminary pages are numbered with _____.
A. binary numerals B. Arabic numerals C. capital-letter alphabets D. small Roman numerals
Through its dedicated research team, CISCO Systems Inc has developed new value-added business solutions which enable its variant class-II capacitors to provide incremental productivity of 10 to 20 percent over its competitors
This is an example of the solutions to ________ form of solution selling. A) reduce customer costs B) decrease customer risks C) alter corporate culture D) enhance customer revenues E) partnerships
Before granting an injunction enjoining a former employee from competing in a described territory, the courts insist that the employer demonstrate that the restriction is:
A) exculpatory. B) conscionable. C) necessary to protect the employer's legitimate interest. D) in compliance with the state's Blue Law.
Marketers can try to capitalize on source similarity by hiring
A. actors to portray themselves as ordinary consumers. B. beautiful models to appear in television ads. C. individuals with liberal arts backgrounds to work as sales representatives for technical products. D. well-known athletes to endorse sporting goods in commercials. E. salespeople who have characteristics that match those of their customers.