In Western cultures, the symbols of success include an individual’s material possessions. This example reflects the relationship between:

A. Communication and culture.
B. Words and their referents.
C. Cultural customs and taboos.
D. Human’s dependency of material objects.


A. Communication and culture.

Communication & Mass Media

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During the presentation, the speaker provides breadcrumbs to help the audience understand where they are in relation to the entire presentation

It helps the audience to understand the logical relationship between the main points and their subpoints. What is the speaker providing? a) Transitio b) Introduction c) Conclusion d) Testimony

Communication & Mass Media

The biggest challenge in attempting to keep your readers engaged is ______.

A. knowing what will hold readers’ attention B. producing stories that are both serious and engaging C. finding stories that interest readers D. tailoring facts to match readers’ opinions

Communication & Mass Media

In your own words, discuss the skills needed to be a competent interpersonal communicator. Which skills are you successful at executing? Where might you improve your own competency?

What will be an ideal response?

Communication & Mass Media

A snack foods manufacturing company is releasing a new line of potato chips aimed at children under 10 years of age

The advertising agency is told to develop advertisements that show children who eat the potato chips being transported to a magical wonderland where everything is made of potato chips. What dramatic format is the company asking the ad agency to employ, and why? a) Fantasy; as it involves creating an unreal and abnormal world to make a point about the potato chips emonstration; as the ad demonstrates the state of the mind of anyone who eats the potato chips b) Demonstration; as the ad demonstrates the state of the mind of anyone who eats the potato chips c) Slice of life; as the ad depicts the kind of life one would experience for a short time once they eat the potato chips d) Problem resolution; as the ad specifies the problem of all potato chips tasting the same and the resolution of an out-of-the-world experience with this new brand of potato chips

Communication & Mass Media