The biggest challenge in attempting to keep your readers engaged is ______.
A. knowing what will hold readers’ attention
B. producing stories that are both serious and engaging
C. finding stories that interest readers
D. tailoring facts to match readers’ opinions
B. producing stories that are both serious and engaging
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The La Maria cosmeticscompany, based in New York City, invited the representatives of seven British media publications to attend the company's press launch of itsnew product as an all-expense paid trip
While organizing such a press tour, what should the PR officer of La Maria do, though there is no guarantee the story will be published? a. Carefully consider all aspects of sponsoring b. Pay a discount "press rate" on airfares and hotel rooms only c. Send personalized items to take care of special requests d. Send personal notes of appreciation
The text states three guidelines for using testimony. Which is one of these?
a. Stress the competence of the person. b. Stress the biased nature of the testimony. c. Stress the historical background of the testimony. d. Stress your relationship to the person.
What does it mean to think of the employment interview for what it is—a sale?
What will be an ideal response?
How many body paragraphs should a research paper have?
A. As many as you need to prove your thesis statement B. More than an essay. C. At least ten to twelve