________ involves the strategic use of mailing points and bank accounts to lengthen mail and clearing floats
A) A direct send
B) Concentration banking
C) A lockbox
D) Controlled disbursing
D
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A pulsating schedule of advertising distribution involves continuous advertising with bursts of higher intensity during specific periods of the year
Indicate whether the statement is true or false
The largest category of expenditures on outdoor advertising is for local services and amusements
Indicate whether the statement is true or false
Which of the following statements about customer value is true?
A. The sure way to achieve high customer value is to offer a lower price. B. It is the manager's view of customer value that matters, not the customer's. C. The greater the competition, the less important customer value is. D. Customer value is the difference between the benefits a customer sees from a market offering and the costs of obtaining those benefits. E. None of these statements is true.
Which of the following is an input into the marketing plan that is provided by the finance
department of the company? A) cost structure for operations B) customer feedback on services or products delivered to customers C) required return on investment for new projects D) implementation capabilities