The speaker's characteristic use of language to convey meaning and evoke emotion is a speech element called __________.
A. invention
B. arrangement
C. style
D. delivery
Answer: C
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Cities employ ________ to disseminate news and data from numerous municipal departments
a) information specialists b) business executives c) public relations professionals d) communication specialists
Answer the following statement(s) true (T) or false (F)
1. A key message describes what you want your target audience to understand and agree with after the program has been implemented. 2. Every plan should have a built-in assessment or evaluation phase at the beginning of implementation. 3. According to a report by Project ROI, a well-designed corporate social responsibility program can increase employee productivity by 13% and reduce employee turnover by 50%. 4. The Johnson & Johnson campaign on sustainability issues in healthcare had two clear motivational objectives. 5. Once a campaign has successfully engaged publics, stewardship considerations help to ensure a healthy ongoing relationship with them.
People with a high degree of conceptual differentiation classify objects into:
a. a large number of mutually exclusive categories b. a large number of broad categories c. a small number of broad categories d. a small number of specific categories
A public speaker can safely assume that all members of a religious denomination share the same beliefs and values.
Answer the following statement true (T) or false (F)