The speaker's characteristic use of language to convey meaning and evoke emotion is a speech element called __________.
A. invention
B. arrangement
C. style
D. delivery
Answer: C
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Cities employ ________ to disseminate news and data from numerous municipal departments
a) information specialists b) business executives c) public relations professionals d) communication specialists
A public speaker can safely assume that all members of a religious denomination share the same beliefs and values.
Answer the following statement true (T) or false (F)
Answer the following statement(s) true (T) or false (F)
1. A key message describes what you want your target audience to understand and agree with after the program has been implemented. 2. Every plan should have a built-in assessment or evaluation phase at the beginning of implementation. 3. According to a report by Project ROI, a well-designed corporate social responsibility program can increase employee productivity by 13% and reduce employee turnover by 50%. 4. The Johnson & Johnson campaign on sustainability issues in healthcare had two clear motivational objectives. 5. Once a campaign has successfully engaged publics, stewardship considerations help to ensure a healthy ongoing relationship with them.
People with a high degree of conceptual differentiation classify objects into:
a. a large number of mutually exclusive categories b. a large number of broad categories c. a small number of broad categories d. a small number of specific categories