Which of the following is NOT a category that differentiates broadcast, cable, and web programming?

a. Reach
b. Revenue stream
c. Bandwidth
d. Genre
e. Interactivity


d

Communication & Mass Media

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Which recommendation increases effectiveness in receiving messages?

A. Focus your attention exclusively on the speaker's nonverbal messages. B. Avoid assuming you know what the speaker will say next. C. Focus your attention on what you will say next. D. Focus your attention only on the speaker's words.

Communication & Mass Media

Andrea has a high need for novelty, thrills, or adventure. Her high level of __________ makes her more likely to develop intercultural relationships than many others

Fill in the blank with correct word

Communication & Mass Media

What is a common characteristic of commemorative celebrations?

A. honors and pokes fun B. celebrates one key feature of the occasion C. praises the accomplishments of the honorees D. refers to and emphasizes the event being celebrated

Communication & Mass Media

Your textbook compares basic American and Chinese values to

emphasize how speakers and audience members may differ in terms of what they think is right or wrong, good or bad, just or unjust. Which of the following values was listed as a basic Chinese value, but not as a basic American value?a. Independence b. Industry/hard work c. Suspicion of authority d. Privacy e. Belief in God Page references: 60

Communication & Mass Media