What is a common characteristic of commemorative celebrations?

A. honors and pokes fun
B. celebrates one key feature of the occasion
C. praises the accomplishments of the honorees
D. refers to and emphasizes the event being celebrated


Answer: D

Communication & Mass Media

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All of the following are considered to be an "intermediate" level of measurement EXCEPT

A) behavior. B) retention. C) comprehension. D) awareness. E) reception.

Communication & Mass Media

"Relative advantage" is the degree to which an innovation is perceived as difficult to understand and use

Indicate whether this statement is true or false.

Communication & Mass Media

When a message is free of internal contradiction and is in harmony with information known to be true, it is described as having ______.

What will be an ideal response?

Communication & Mass Media

Which of the following is one of the three main roles of a public relations practitioner?

a. independent PR practitioner b. agency employee c. staff member d. All of the above

Communication & Mass Media