Uses and Gratifications theorists argue that activeness

A. is relative
B. is not individually variable
C. is relative and often varies by time of day and type of content
D. relates only to latent-level effects


Answer: C

Communication & Mass Media

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Generally speaking, which of the four components of intention is generally found to be most strongly related to intention?

a. attitude b. subject norm c. injunctive norm d. perceived behavioral control

Communication & Mass Media

Identify and give examples of two ways to improve nonverbal communication skills

Please provide the best answer for the best statement.

Communication & Mass Media

The topics that gay and lesbian couples experience conflict over tend to differ from the conflict topics of heterosexual couples.

Answer the following statement true (T) or false (F)

Communication & Mass Media

According to your textbook, what kind of reasoning is used in the following statement?Providing a quality education is one of the fundamental responsibilities of any nation. Thousands of American students are stuck in poor-performing schools that barely provide minimal skills. Therefore, the United States is failing to fulfill one of its fundamental obligations as a nation.

A. reasoning from principle B. reasoning from obligation C. reasoning from specific instances D. reasoning from emotion E. reasoning from cause

Communication & Mass Media