What are the four criteria used for evaluating retail market segments?
What will be an ideal response?
The four criteria used for evaluating whether a retail segment is a viable target market are as follows: actionable, identifiable, substantial, and reachable.
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Factor analysis may not be appropriate in all of the following situations except ________
A) a small value for Bartlett's test of sphericity is found B) small values of the KMO statistic are found C) the variables are not correlated D) the variables are correlated
The belief that a person’s personality is the result of unconscious motives and desires, and defense mechanisms aimed at controlling sexual anxieties and the fear of death, is typical of which approach to personality?
a. Humanist b. Trait c. Socio-cognitive d. Psychoanalytic
How is the net worth of a firm calculated??
A. ?Net worth = Current assets minus current liabilities B. ?Net worth = Total assets minus current liabilities C. ?Net worth = Total liabilities minus current assets D. ?Net worth = Total assets minus total liabilities E. ?Net worth = Total liabilities minus current liabilities
Which of the following is the first step in the marketing research process?
A. Plan the research design and gather secondary data. B. Identify and formulate the problem/opportunity. C. Analyze the data. D. Specify the sampling procedures.