The belief that "Our way is one possible way," but there are many and equally good ways to reach the same goal, and the best way depends on the culture of the people involved, is known as
A. ethnocentrism.
B. culture contingency.
C. homogeneity.
D. parochialism.
E. groupthink.
Answer: B
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Which of the following is not one of the inflection points described by Scharmer?
a. Uploading b. Saying c. Sensing d. Presence
Client interest is typically at its lowest during the:
A) Conceptualization phase. B) Planning phase. C) Execution phase. D) Termination phase.
Of all the promotional program elements, only personal selling provides the opportunity for
A. direct feedback. B. low sales costs. C. maintaining customer loyalty. D. increased product awareness. E. the communication of detailed information.
According to Immanuel Kant, the truth should be told, no matter the outcome. This is the idea behind what he called?
A. ?moral universalism. B. ?the categorical imperative. C. ?moral relativism. D. ?the veil of ignorance.