What does it mean when salespeople are described as having a poor reach?
A. They lack the product knowledge needed to convince the buyer.
B. They lack the skill required to influence buying decisions.
C. They engage in too much talk that distracts the buyer.
D. They lack the confidence to close the sale.
E. They are unable to contact everyone in the target market.
Answer: E
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Which of the following is NOT a weakness of a customer equity perspective (relative to a brand equity perspective)?
A) It offers limited guidance for go-to-market strategies. B) It has quantifiable measures of financial performance. C) It ignores the advantages of creating a strong brand. D) It overlooks the option value of brands. E) It does not fully account for social network effects or word-of-mouth.
Scanner data where panel members are identified by an ID card allowing each panel member's purchases to be stored with respect to the individual shopper are referred to as ________
A) scanner panels with cable TV B) volume tracking data C) scanner panels D) none of the above
Product development cycle time is ______.
A. the time it takes to conceptualize, produce, and deliver a product or service B. the time it takes to receive supplies from the time these are ordered C. the time it takes to deliver a product or service D. the time it takes to manufacture a product or service
A quick ratio that is much smaller than the current ratio indicates that
a. inventories represent a large portion of current assets. b. the company has a low inventory turnover. c. inventories represent a small portion of current assets. d. the company has a high inventory turnover.