Ben is responsible for the promotions and public relations of his firm, which produces rubber tires. A recent development in technology may change the way in which the rubber for tires is produced, allowing it to be sourced from the roots of dandelion plants. Ben would like to have a story run on the evening news or in the local newspaper about this development, but he knows that this story is likely to be rejected by media personnel because the material is
A. too long.
B. written at too high a reading level.
C. submitted by an organization that the media does not like.
D. not persuasive enough.
E. not newsworthy.
Answer: E
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Ben, a Baby Boomer, just hired Caroline, a recent college graduate and member of the Millennial generation. Identify and describe three generational differences that might pose communication difficulties or problems between Ben and Caroline.
What will be an ideal response?
Country-of-origin perceptions, once formed, are very difficult to change
Indicate whether the statement is true or false
What is the most likely outcome of public communication?
A. accurate perceptions of agreement D. monolithic consensus B. actual agreement E. dissensus C. attitude change
A full warranty requires free repair or replacement of any defective part.
Answer the following statement true (T) or false (F)