Which of the following is a reason why marketers see appeal in using mobile devices as a communication tool?
A) Users frequently share the devices.
B) Marketers can personalize messages.
C) Users turn them on only when they want to engage with brands.
D) They do not distract consumers by offering a payment system.
E) They are used only in limited locations.
B
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With reference to technical standards, a dominant design refers to a:
A. set of design standards that are extremely complicated to adhere to. B. network of complementary products as a primary determinant of the demand for an industry's product. C. common set of features or design characteristics. D. product design that requires extremely high production costs. E. product design that requires extensive advertising.
After determining a clear and meaningful purpose for a communication, what is the next step in planning the communication?
A) Understanding the needs of the audience B) Writing the communication C) Refining the topics to be covered in the communication D) Developing the first draft of the communication E) Determining the channel and medium for the communication
Which of the following choices is NOT a conflict-related axiom relevant to communication?
A. Conflict develops due to perceived mutually exclusive goals. B. Conflict involves parties who may have different values or perceptions. C. Conflict terminates only when each side is satisfied that it has won or lost. D. All of these are axioms.
If, in the final optimal simplex tableau, the Cj - Zj value for a nonbasic variable is zero, this implies
A) infeasibility. B) unboundedness. C) degeneracy. D) alternate optimal solutions. E) None of the above