After determining a clear and meaningful purpose for a communication, what is the next step in planning the communication?
A) Understanding the needs of the audience
B) Writing the communication
C) Refining the topics to be covered in the communication
D) Developing the first draft of the communication
E) Determining the channel and medium for the communication
Answer: A
Explanation: A) When you are satisfied that you have a clear and meaningful purpose and that now is a smart time to proceed, your next step is to understand the members of your audience and their needs. Drafting, writing and refining the writing should not happen until a thorough understanding of audience needs are developed.
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What did the experience of the 1980s Ben & Jerry’s compensation plan demonstrate about the nature of CEO compensation over the last half-century?
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Who is Gilbert Rossette?
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