A commercial broker who accepts fees from both the seller and the buyer of the business without disclosure to either has not committed an ethical violation if both parties are happy with the transaction

Indicate whether the statement is true or false


FALSE

Business

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All trade secrets are protectable by either patent or copyright laws.

Answer the following statement true (T) or false (F)

Business

Marketers who use ________ often segment their markets by consumer lifestyles and base their marketing strategies on lifestyle appeals

A) demographic segmentation B) geographic segmentation C) benefit segmentation D) psychographic segmentation E) occasion segmentation

Business

Risk avoidance involves asking an insurance company to take over the risk in exchange for a small payment.

Answer the following statement true (T) or false (F)

Business

From the viewpoint of the insurer, all of the following are characteristics of an ideally insurable risk EXCEPT

A) The loss must be accidental. B) The loss should be catastrophic. C) The premium must be economically feasible. D) There must be a large number of exposure units.

Business