According to the text, Marshall McLuhan believed that a major characteristic of the

tribal era was:



a. resonance
b. sensory balance
c. perceptual linkage
d. relative privacy
e. logical-deductive thinking


b.

Communication & Mass Media

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Although the term often has a negative connotation, __________ are actually the same as perceptual schemata, in that both are quick categorizing systems for organizing information we select about others

a. prejudices b. stereotypes c. gender roles d. biases

Communication & Mass Media

A(n) __________ is the "middle value" in your set of

numbers after you have placed them in increasing order. a. inference b. median c. mean d. mode

Communication & Mass Media

If your specific purpose statement were "To inform my audience about the different layers of the atmosphere," you would probably organize your speech in ________ order.

A. topical B. causal C. comparative D. chronological E. spatial

Communication & Mass Media

Which of the following statements about online public speaking is true? 

A. Online audiences have more sources of distraction than do in-person audiences. B. Online speakers should exaggerate their gestures to make sure they are visible. C. Online speakers should dress casually because the audience is not physically present. D. The best source of light for an online speech is a window behind the speaker. E. Online speeches require less audience analysis than do in-person speeches.

Communication & Mass Media