A(n) __________ is the "middle value" in your set of

numbers after you have placed them in increasing order.

a. inference
b. median
c. mean
d. mode


b

Communication & Mass Media

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Maintaining communications is very important factor with prospective shareholders and financial media. This often decides the health and wealth of a company. What is this called?

a) Investor relations b) Customer relations c) Employee relations d) Media relations

Communication & Mass Media

To measure audience action, an NGO assigns a PR firm. What should the PR professionals be careful aboutso they can achieve the desired outcome?

a. Objectives should motivate the public b. Objectives should be abstract c. Objectives should not be connected to the organization d. Objectives should be able to push boundaries

Communication & Mass Media

Which of the following statements is true about interpretive scholars?

A) They stress the forces that shape human behavior. B) They believe that people should respond similarly under an identical set of circumstances. C) They believe language creates social realities that represent fixed principles in a static world. D) They focus on conscious choices made by individuals.

Communication & Mass Media

All public relations writing is strategic

Indicate whether the statement is true or false

Communication & Mass Media