For MPR professionals working for Tylenol in 1982, which of the following was the most essential skill needed for the job?

A) event planning
B) sales promotion
C) crisis management
D) thought leader development
E) consumer-generated marketing


C

Business

You might also like to view...

Which document triggers the revenue cycle?

a. the sales order b. the customer purchase order c. the sales invoice d. the journal voucher

Business

Employees can be encouraged to contribute to quality by ______.

A. giving production workers more authority and responsibility B. discouraging them from forming quality circles C. firing them if they do not perform better D. requiring each unit of each product to be inspected

Business

If there is no limited liability company (LLC) agreement covering a topic under dispute, the state LLC statute will govern the outcome.

Answer the following statement true (T) or false (F)

Business

A _____ is a requirement a lender imposes on the borrower as a condition of the loan.

A. factor B. covenant C. corporate bond D. commercial paper

Business