Which of the following does the use of a billboard to advertise a job not tend to target?
a. the unemployed
b. those currently working for other companies
c. internal employees
d. the underemployed
c. internal employees
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The ______________ level of commitment refers to the commitment by the top level executives of the firm to develop and implement a proactive environmental marketing strategy.
a. Quasistrategic b. Strategic c. Tactical d. Virtual
Which of the following is NOT a technique for making an email message easier to read?
a. Limit each message to one screen to minimize scrolling. b. Use all capital letters for more impact. c. Use quotation marks to emphasize a specific word or phrase. d. Use short, unindented paragraphs.
The U.S. Fish and Wildlife Service utilizes notice-and-comment rulemak-ing. This involves a period during which
a. judges, legislators, and the president are asked about a proposed rule. b. potential violators of a proposed rule are notified and publicized. c. the administrators "notice" a problem and "comment" on it. d. the public is asked to comment on a proposed rule.
Demand-backward pricing is commonly used by producers of consumer products, especially shopping products such as women's clothing and appliances.
Answer the following statement true (T) or false (F)