Which of the following is described by Kotler and Keller as a way that companies use their databases?
A) to identify prospects
B) to deepen customer loyalty
C) to avoid serious customer mistakes
D) to decide which customers should receive a particular offer
E) to decide which products to offer in a particular geographic area
E
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LZT is a cell phone manufacturer that designs its phones based on customer input. Once a new model is launched, the company monitors customer feedback and uses negative reviews to improve the next model
LZT also handles customer queries at length, and customer service is considered to be the most important function in the company. Is LZT more likely to use a traditional or modern company organization?
Which of the following is the first step in developing an effective integrated communications and promotion program?
A) designing a message B) identifying the target audience C) determining the communication objectives D) collecting feedback E) choosing the media through which to send a message
Southland Company is preparing a cash budget for August. The company has $17,000 cash at the beginning of August and anticipates $120,800 in cash receipts and $134,500 in cash payments during August. Southland Company wants to maintain a minimum cash balance of $10,000. To maintain the minimum cash balance of $10,000, the company must borrow:
A. $7,000. B. $0. C. $27,700. D. $10,000. E. $6,700.
To which of the following contracts does the Sale of Good Act not apply?
A) The purchase of a car. B) The leasing of computer equipment C) The purchase of a re-conditioned refrigerator D) The installation of a deck on a house E) Both B and D