Patagonia's commitment to its values is reflected in ________

A) the title of its business manifesto
B) its use of organic cotton
C) making onsite daycare available to employees
D) A and B only
E) All of the above


Answer: D

Communication & Mass Media

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A "gatekeeper" controls the ________ of information

A. content B. distortion C. feedback D. flow E. direction

Communication & Mass Media

A(n) ________ is the sense of what is true or false

Fill in the blanks with correct word

Communication & Mass Media

Stacey also tests his recycling attitude semantic differential scale by administering it to a group of avid recyclers and also to a group of people who never recycle. He then compares the scores. Which of the following measurement attributes is he attempting to evaluate?

a. The equivalency component of reliability b. The stability component of reliability c. Concurrent validity d. Face validity

Communication & Mass Media

Audience analysis is an important factor in which of the following?

A. organizing the speech B. choosing supporting materials C. selecting a topic D. All of these answers are correct. E. Both selecting a topic and choosing supporting materials

Communication & Mass Media