Stacey also tests his recycling attitude semantic differential scale by administering it to a group of avid recyclers and also to a group of people who never recycle. He then compares the scores. Which of the following measurement attributes is he attempting to evaluate?
a. The equivalency component of reliability
b. The stability component of reliability
c. Concurrent validity
d. Face validity
c
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Research is often argued to have four major purposes. Which of the following answers correctly identifies them?
a. validation, explanation, prediction, and control b. description, explanation, prediction, and control c. description, generalization, prediction, and interpretation d. description, explanation, quantification, and control e. description, explanation, prediction, and interpretation
For those in the electronic and digital media industries, a number of metrics can be used as discussed in earlier chapters such as ________
a. ratings and audience penetration b. cash flow c. financial performance d. (a), (b), and (c) e. none of the above
Practical theoping refers to theory which can be important for
a. map the reality of situations b. thinking reflexively about the relationship between theory and practice c. transformative practice d. developing excellence in communication competency e. all of the above f. three of the above
All news web sites are still losing money for their parent companies
Indicate whether the statement is true or false