Answer the following statements true (T) or false (F)

1.To establish a defensible content analysis coding scheme, you need a clear theoretical background.
2.To establish a defensible content analysis coding scheme, you need a pilot study before committing to the study.
3.Content analysis can be applied to magazines and newspapers only.
4.Content analysis can be used for analyzing visual content.
5.Content analysis is a quantitative technique for describing the content of communications.


1.TRUE
2.TRUE
3.FALSE
4.TRUE
5.TRUE

Communication & Mass Media

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The act of saying words correctly according to the accepted standards of the language is known as ________

Fill in the blank(s) with correct word

Communication & Mass Media

A live-recorded commercial format, where the advertiser records the opening and closing of a commercial, is called a/an:

a. Croissant b. Éclair c. Bagel d. Donut

Communication & Mass Media

Whenever Angel feels that things are not going her way, even after logical and rational approaches, she tries to talk sweetly to her manager to be more equitable

This behavior is an example of a) seduction b) persuasion. c) verbal aggression. d) physical action.

Communication & Mass Media

Which of the following is good advice for nondisabled people interacting with people with disabilities?

a. Use terms such as "handicapped,""physically challenged," and "crippled" unless asked not to do so. b. Avoid communication with people who are disabled if you are uncomfortable. c. Don't make people with disabilities have to ask for your help. d. Don't assume that people with disabilities cannot speak for themselves or do things for themselves.

Communication & Mass Media