When the equity method is used to account for an investment in stock, the investor will report its share of the investee's annual earnings as income regardless of how much the investee distributes in the form of dividends

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Business

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The most common database-driven marketing programs are permission marketing, frequency programs, and customer relationship management efforts

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Business

Despite its weaknesses, markup pricing remains popular for which of the following reasons?

A) Sellers can determine demand much more easily than they can estimate costs. B) By tying the price to cost, the pricing task becomes more sophisticated. C) When all firms in the industry use markup pricing, price competition flourishes. D) Sellers take advantage of buyers when the latter's demand becomes acute. E) Many people feel that cost-plus pricing is fairer to both buyers and sellers.

Business

Overstructured sales presentations may cause a customer to feel like a number

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Business

Which of the following are barriers to intercultural communication?

a. Ethnocentrism, stereotypes, and upward communication b. Chronemics, ethnocentrism, and body language c. Proxemics, language, and task goals d. Stereotypes, body language, and synergism

Business