According to your text, advertisements that appeal to ________ work well for Western cultures, whereas advertisements that appeal to ________ work well for non-Western cultures

A) short-term success; long-term success
B) personal self-enhancement; group enhancement
C) extroverted personalities; introverted personalities
D) status; wisdom


Answer: B

Psychology

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Helen decides to study the effects of alcohol on driving ability. She selects 200 college students and randomly divides them into two groups of 100 students each. Subjects in group "A" drive a car through an obstacle course while remaining sober. Subjects in group "B" also drive through the obstacle course, but they are given an ounce of whiskey before each attempt at driving the course. As expected, the driving ability of subjects in group "B" steadily deteriorates as they consume more alcohol. In Helen's study, the subjects' driving ability is the ______.

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Psychology