When developing a proposal, how can a writer help to ensure the proposal is ethical?
What will be an ideal response?
Answer: A company that submits a proposal has an ethical obligation—the obligation to provide content that is honest and accurate. It is unethical to bend the truth to make the sale. As a writer, avoid these common traps that undermine the integrity of your proposal:
• Do not knowingly exaggerate the benefits of your proposal or hide the costs in order to meet your audience's requirements or expectations.
• Do not overpromise what you can deliver.
• Do not ignore technical difficulties.
• Do not dismiss or suppress other viable options that your audience should consider.
• Do not make negative statements about your competitors' products and services. If you must compare, make sure your comparisons are factual and not biased.
You might also like to view...
Passing the buck or procrastinating about a decision are examples of which type of reaction to a challenge?
A. Panic B. Relaxed avoidance C. Relaxed change D. Decreased involvement E. Defensive avoidance
Which of the following is most likely to be a part of customer relationship management (CRM)?
A) a team building activity within the organization B) a training related to a new technology used in the organization for product development C) an annual audit conducted in the company D) maintaining telephone call centers for contact management
Goods received are inspected and counted to
a. determine that the goods are in good condition b. determine the quantity of goods received c. preclude payment for goods not received or received in poor condition d. all of the above
While promotion does not create needs, it does capitalize on them.
Answer the following statement true (T) or false (F)