HUT and PUR are used to calculate audience:
a) Ratings
b) Shares
c) AQH
d) All of the above
b
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The idea that we are producing and reproducing the structures that enable and constrain our behaviors is called ______________.
Fill in the blank(s) with the appropriate word(s).
Which of the following is true concerning appropriateness of topic selection?
A) Avoid topics on which you and your audience may disagree. B) Topics related to religion, politics, and education are usually appropriate for classroom speeches. C) If you are speaking to a culturally diverse audience, check to see what topics may be taboo for certain members. D) Select a topic you know little about, so you can learn something new along with your audience.
What audience response is sought from a speech to entertain?
a. clear understanding b. enjoyment and comprehension c. acceptance of ideas d. acceptance of recommended behaviors
When explaining quasi-scientific phenomena, you should use
analogies and metaphors to overcome confusion and misunderstanding. Indicate whether the statement is true or false