Explain how timing plays a critical role in the success of a PR practitioner.

What will be an ideal response?


Media types have distinct rhythms, such as a daily newspaper or nightly newscast
or monthly magazine. Providing story ideas that respect these rhythms and their
production deadlines in these areas will enable a PR practitioner to have greater
success in getting earned media coverage.

Communication & Mass Media

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Why did Hollywood become the cinema capital of the world?

a) Europe never had the technological abilities to develop film; b) The chaos of World War I halted European production, removing any serious competition; c) Europe lacked creative talents in story telling and set design; d) Stars gravitated to the United States, leaving Europe with no talent base; e) all of the above

Communication & Mass Media

Students in a university are asked to prepare presentations on various topics. The professor gives them a list of topics to choose from. The students come to know about all the topics and gain knowledge by listening to each other's presentations

In this case, which type of presentation was given by the students, and how was it helpful? a) Informative presentation; it was helpful for the students to share information and ideas on unknown topics b) Persuasive presentation; it convinced the students to believe in the ideas of the presentations. c) Explanatory presentation; it clearly explained about the topics and also provided justification to the students. d) Multimedia presentation; it gave a clear idea about the topics to the students.

Communication & Mass Media

Alfred Hitchcock was not at all interested and did not use the Soviet's emerging technique of manipulative cutting when it suited his purposes. ___

Indicate whether the statement is true or false

Communication & Mass Media

Describe the double edge of communication in adaptation. What is the most effective communicative strategy in new environments?

What will be an ideal response?

Communication & Mass Media