Why did Hollywood become the cinema capital of the world?

a) Europe never had the technological abilities to develop film; b) The chaos of World War I halted European production, removing any serious competition; c) Europe lacked creative talents in story telling and set design; d) Stars gravitated to the United States, leaving Europe with no talent base; e) all of the above


e

Communication & Mass Media

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Here are the main points for a speech about the history of the National Football League. I. The first professional football contract was signed in the 1890s. II. The American Professional Football conference was born in 1920

III. In 1933 the league began instituting its own rules rather than following those of college football. These main points are arranged in ____________ order. a. topical b. chronological c. spatial d. causal e. problem?solution

Communication & Mass Media

PR promotions are most closely tied to:

a. Management. b. Marketing. c. Selling. d. none of the above

Communication & Mass Media

In order to plan for her class speech on the Patriot Act, Brenda passed around a brief questionnaire asking whether her classmates were for or against the act, and whether they thought parts of the act should change, etc. Was this a good idea?

a. No; by using the questionnaire, she revealed her speech topic to the class. b. Yes; this is a smart audience analysis technique known as demographic audience analysis. c. No; the class is a captive audience, so finding out their views ahead of time was notnecessary. d. Yes; this is a form of psychological audience analysis—a usefultechnique for any kind of audience.

Communication & Mass Media

The arguer concerned with assuring the welfare of the greatest number of people rather than being bound by an absolute standard of right and wrong is practicing

(a) deontological ethics. (b) enlightenment ethics. (c) teleological ethics. (d) the doctrine of perspicuity.

Communication & Mass Media