Cookie technology on computers allows a company to personalize and customize its website to match a consumer's interest
Indicate whether the statement is true or false
TRUE
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Direct marketing is the optimal promotion tool for building personal and long-lasting relationships with customers
Indicate whether the statement is true or false
A(n) _____ is a desirable, exclusive, and believable advertising appeal selected as the theme for a campaign.
A. executional framework B. creative message strategy C. benefit D. attribute E. unique selling proposition
The SQL keyword MODIFY is used to change a column value
Indicate whether the statement is true or false
Tools and techniques used to achieve effective coordination and integration of key activities in an organization include all the following except
A. horizontal organization structures. B. common culture and shared values. C. communications and information technologies. D. horizontal diversification.