By the late 19th century, Industrialists quickly learned the value of combating hostility and courting public favor through professional public relations

a. True
b. False


ANSWER:
True

Communication & Mass Media

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A _________ is a replica or a mirror or reflection of something already there/occurred.

A. Representation B. Stereotype C. Icon D. Trope

Communication & Mass Media

Alec's main contention in his persuasive speech is:

"Marijuana should be legalized." He develops four independent claims to support the contention: 1) prohibition doesn't work; 2) marijuana has medicinal qualities; 3) revenue can be generated from taxes; and 4) various products can be made/manufactured. By examining these aspects, Alec has employed which organizational pattern? A) Cause-and-effect B) Chronological C) Narrative D) Categorical

Communication & Mass Media

According to the text, the inclusion of laugh-tracks on situation comedies is a good

example of which of the following principles of persuasion?

a. reciprocity b. social proof c. authority d. liking e. scarcity

Communication & Mass Media

When speaking about the African AIDS crisis, Maura emphasized her definition of the problem by saying, "We all know that AIDS is a deadly and devastating disease, but it can be treated." What type of supporting material was she using?

A. personal experience B. examples C. testimony D. common knowledge

Communication & Mass Media